OSC Innovation – Eventi

UNHCR

Routine is fantastic

UNHCR

UNHCR

Challenge

UNCHR, the international association for the protection of refugee rights, wanted to launch the new Routine is Fantastic campaign involving users with the use of new languages: viewers had to become the protagonists of the story.

 

Solution

We chose a building in the center of Rome, Piazza di Santa Maria in Trastevere, on which to project video content capable of generating an optical illusion. In fact, spectators who strolled through the streets of the center suddenly saw the building collapse under the bombing, immersing themselves in the war scenarios that afflict the most unfortunate areas of the world.

 

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