Big City Lights:
During the pandemic, when the red zones in Rome were activated, ACEA shared with us the desire to create something capable of instilling hope in the population of Rome, using the walls of its headquarters in Piazzale Ostiense.
We have transformed one of the facades of the client’s office into a blank sheet of paper on which to tell a story of hope. We projected the content, created by our 3D artists, with a projection mapping technique, using the adjacent buildings as towers on which to install the projectors. Furthermore, we have made the mapping interactive giving people the opportunity to interact with the content through a web app accessible from any device and browser. Users, after completing a mini-game, could decide which content to project in real time.