OSC Innovation – Eventi

Magnum Ice Cream

Selfie machine

Magnum Ice Cream

Magnum Ice Cream


Algida wanted to make one of its flagship products, Magnum ice cream, viral on social media. He therefore asked us to create an installation capable of combining offline experience and online advertising, to reach the widest possible audience.



We leveraged the so-called UGC – User Generated Content – ​​to make the content viral, installing interactive totems in the main Magnum Stores in Italy. Branded totem poles in the shape of ice cream allowed users to record boomerang videos. By simply scanning the QR code automatically generated at the end of the experience, the user could share the video on their social networks.



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